Project for Planus International Expansion: Participation in Saudi Building Expo 2024

As part of its global expansion path, Planus took part in Saudi Building Expo 2024, within The Big 5 Riyadh, one of the most important events for the construction and building systems sector in the Middle East.

The presence in Riyadh represents a strategic step in Planus’ internationalization process, with the aim of introducing its technological solutions into a market with high growth potential such as Saudi Arabia. A rapidly evolving context, driven by major infrastructure investments and development projects under Vision 2030, promoted by the Government of Saudi Arabia.

At the center of the participation was Toilé, the toilet with integrated air extractor developed in-house by Planus, a symbol of technological research and Made in Italy production quality. A product designed to improve air quality in bathroom environments by preventing the spread of contaminated aerosol and unpleasant odors directly at the source.

The trade fair represented an important opportunity for Planus to present its solutions to designers, construction industry professionals, distributors, and international importers, consolidating new business relationships and expanding the company network in a strategic area for future development.

With over thirty years of experience in the field of sanitary systems and automatic pumping devices, Planus continues to invest in the research and development of innovative technologies designed and assembled entirely in Italy.

Planus’ participation in Saudi Building Expo 2024 was co-funded by the Lazio Region through the “Voucher Internazionalizzazione PMI 2025” call, an initiative created to support the presence of Italian small and medium-sized enterprises at major international trade fairs and promote access to foreign markets. Thanks to this support, Planus was able to approach entry into a new international context in a structured way, enhancing its technological know-how and opening new prospects for commercial growth.