Internationalisation project: participation in the Cannes Yachting Festival, MCE and METS

The overall objective of the initiative is to consolidate the company’s growth through a structured presence at the main international trade fairs in its sectors.

MCE – Mostra Convegno Expocomfort 2026 (Milan) is one of the leading international B2B trade fairs dedicated to building systems, air conditioning and residential comfort. The event brings together professionals, designers, installers and distributors from around the world, offering an exclusively business-focused setting.

The participation of Planus S.p.A. is fully consistent with its business activities, as the company designs and manufactures automatic pumping systems, grey water management solutions and condensate disposal systems for residential and commercial installations.

Through MCE 2026, Planus aims to strengthen its national and international sales network, increase brand visibility in the HVAC sector, develop new technical and distribution partnerships and expand its export share, consolidating the company’s position as an Italian reference point for innovative, high-efficiency solutions.

The Cannes Yachting Festival in France is one of the most important international B2B trade fairs dedicated to the luxury yachting sector. Every year, the event brings together leading shipyards, designers, suppliers and international buyers, providing a strategic meeting point for the development of commercial and technical relationships.

The participation of Planus S.p.A. is fully consistent with its business activities, as the company specialises in the manufacture of pumping systems, toilets and sanitary solutions for the marine sector, used by some of the most prestigious Italian and international shipyards.

Through the Cannes Yachting Festival, Planus aims to strengthen collaboration with existing partners, present its latest technical innovations and expand its presence in international markets, consolidating its role as an Italian reference point for sanitary and pumping solutions in the high-end marine sector.

METS – Marine Equipment Trade Show (Amsterdam, the Netherlands) is the world’s largest international B2B trade fair dedicated to components and technologies for the professional and leisure marine sectors. The event brings together manufacturers, distributors, designers and marine industry professionals from around the world, offering a highly specialised setting for building partnerships and developing new markets.

The participation of Planus S.p.A. is fully consistent with its business activities, as the company designs and manufactures pumping systems and innovative solutions for the marine sector, valued for their reliability and Made in Italy quality.

Through METS, Planus intends to present its technologies to a qualified international audience, strengthen its network of overseas distributors, explore new business opportunities in Northern Europe and consolidate its position as a reference company in the field of pumping solutions for the marine industry.

The contribution received for the project amounts to €45,720.